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The Powers : Ten Factors for Building an Exponentially More Powerful Brand

• Authors : Tony Wessling; Peter van Aartrijk

Subjects: Brand name products; Branding (Marketing); Advertising--Brand name productsBUSINESS & ECONOMICS / Workplace Culture; BUSINESS & ECONOMICS / General; BUSINESS & ECONOMICS / Strategic Planning

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Dijital pazarlamada reklam etkinliğinin ölçülmesi : reklamlarda ünlü kullanımının nörobilimsel değerlendirilmesi

• Authors : Taşkın, Berna;

Subjects: Markalı ürünler; İş başlıkları; Reklamcılık_Markalı ürünler

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Wrestling with the branding

• Authors : Paterson, Leigh

• Source: Otago daily times, 6 Feb 2016; sup.p.11

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Celebrity names/brand names Nicole Kidman, Chanel no. 5 and commodification /

• Authors : Delamoir, Jeannette.; Nitins, Tanya.

Subjects: Celebrities; No affiliation; 750201 The performing arts (incl. music

• Source: Delamoir, J & Nitins, T 2006, 'Celebrity names/brand names : Nicole Kidman, Chanel no. 5 and commodification', in B Walker-Gibbs & B Knight (eds), Re-visioning research

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The effects of retail concentration and own label penetration on manufacturer advertising and product variety

• Authors : Nisbet, Donald James

Subjects: 659.1; Brand name products; Advertising--Brand name products

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Consumer Learning and Brand Equity

• Authors : Osselaer, S.M.J. (Stijn) van; Alba, J.W. (Joseph)

Subjects: advertising (brand name products); brand equity; brand name products

• Source: Journal of Consumer Research, pp. 1-16

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Ülke menşei etkisinin marka imajı oluşturmadaki katkısı

• Authors : Buayixiamu, Abulikemu;

Subjects: Markalı ürünler; Ticari markalar_Tasarım; Reklamcılık_Markalı ürünler

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Finansal hizmet pazarlaması sigorta sektöründe bir araştırma

• Authors : Güler, Faruk;

Subjects: Sigorta şirketleri_Türkiye; Markalı Ürünler_Pazarlama; Ticari markalar

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